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March 11, 2010

COMMANDO

Let’s face it: this economic downturn has been more than a crisis. It has been a grueling battle for survival. Whether you’re a major brand or small service provider, chances are your profits are down, your pockets are still dry and your communication ammunition is still dangerously low. Ouch! Nevertheless, you have no choice but to keep on fighting. However, it’s now obvious that the communication strategies and tactics of the good old days just won’t do it. Anyone who wants to make it through this rugged battle will have to adapt, or go extinct.

Since this crisis began, when was the last time your agency gave you a marketing plan that went beyond the routine and was truly creative from a strategic point of view? And when was the last time you got a creative proposal that added a strategic long-term dimension to your brand?

Life, which moves in mysterious ways, brought us all together just when this crisis started, and we decided to join forces in a single commando unit. Fred Boullé has decades of commander’s experience in the risky field of marketing and branding. Dan Hayon has been awarded various medals for his creative bravery. And Bill Fahber has built quite a reputation for himself as an expert in explosive copywriting.

Each of us started out in the same boot camp, where we were trained in B2C, B2B and Corporate, Web design, Interactive and Internal communication, Direct Marketing, Print and tailor-made presentations. The training was thorough, and we’ve got the scars to prove it!

Whenever a new mission requires it, we team up with the best soldiers on the continent to help us in the fight: men and women who bring in their state-of-the-art technological weapons and logistics know-how. We pride ourselves with our reactivity, flexibility and unparalleled field coordination. But you really have to see us in action to understand the full depth of what we can do for you.

If you need a team like this on your side, give us a call.
Dan’s mobile number is 06 14 44 33 13. Fred’s is 06 85 94 16 84.
We don’t have a landline. What’s the point? We’re always on the battlefield.
We even sleep in our uniforms.

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